FOCUS Turning a local cafe into a cultural meeting point by thinking social first — and translating atmosphere into brand presence.

THE CHALLENGE Café Weserterrassen had a prime location, but no clear identity.

The space felt uncool, invisible and emotionally undefined.At the same time, the venue wanted to grow into an event and wedding location — without losing its local character.

MY APPROACH Social first, not brand first.
I used Instagram as a cultural lens to define the identity — capturing atmosphere, people and rhythm of the place. The website translated this feeling into a clear digital experience for events and weddings.