IS A SOCIAL IMPACT BRAND THAT TURNS CIGARETTE BUTTS INTO A PUBLIC AWARENESS MOVEMENT
IS A SOCIAL IMPACT BRAND THAT TURNS
CIGARETTE BUTTS INTO A PUBLIC
AWARENESS MOVEMENT
FOCUS Awareness through bold, disruptive visual language
THE CHALLENGE Cigarette pollution is everywhere — yet visually invisible.
The challenge was to design a brand that interrupts daily routines, works in public space and communicates urgency without moralizing.
MY APPROACH Make the invisible unavoidable. By exaggerating scale, color and repetition, cigarette waste becomes a loud visual interruption in public space.I developed a bold visual language that combines playful colors with uncomfortable facts.
The identity was designed to live across posters, mobile screens, installations and merchandise — always recognizable, always confrontational.
FOCUS Awareness through bold, disruptive visual language
THE CHALLENGE Cigarette pollution is everywhere — yet visually invisible.
The challenge was to design a brand that interrupts daily routines, works in public space and communicates urgency without moralizing.
MY APPROACH Make the invisible unavoidable. By exaggerating scale, color and repetition, cigarette waste becomes a loud visual interruption in public space.I developed a bold visual language that combines playful colors with uncomfortable facts.
The identity was designed to live across posters, mobile screens, installations and merchandise — always recognizable, always confrontational.
web design
content
branding
art direction
view the site
view the site
GOODIS
GOODIS
GOODIS
view the site
FOCUS Awareness through bold, disruptive visual language
THE CHALLENGE Cigarette pollution is everywhere — yet visually invisible.
The challenge was to design a brand that interrupts daily routines, works in public space and communicates urgency without moralizing.
MY APPROACH Make the invisible unavoidable. By exaggerating scale, color and repetition, cigarette waste becomes a loud visual interruption in public space.I developed a bold visual language that combines playful colors with uncomfortable facts.
The identity was designed to live across posters, mobile screens, installations and merchandise — always recognizable, always confrontational.
web design
web design
art direction
branding
IS A SOCIAL IMPACT BRAND THAT TURNS CIGARETTE BUTTS
INTO A PUBLIC AWARENESS MOVEMENT
GOODIS